Dynamark Dealer Program Review

Dynamark dealer program

Dynamark Dealer Program Review

Overall:B-
Multiples: B+
Coverage: A-
Reputation:C+
Ease of Working With: B

The Good

Dynamark does a solid job when it comes to monitoring accounts; in the past this was what they were really known for.

They also have a unique program that helps dealers build an in house account base and grow recurring revenues, and with a national footprint are able to accept dealers just about anywhere in the country.

If branding is important to you, Dynamark is one of the rare companies that will allow you to use your own yard signs and branding.

Dynamark is one of the few independently owned and operated security companies still in existence, and since they are not owned by banks and investment companies they do not have the red tape that other security dealer programs have. Since they are relatively new, there is a lot of opportunity to have an impact as a dealer at Dynamark.

The Bad

While the name Dynamark was well known many years ago, the Dynamark dealer program is very new and boasts a very small number of dealers. Despite that, they are very selective in who they allow in and have volume requirements for new dealers.

Dealers must perform all service work for accounts, so you must have a permanent presence in your area to consider Dynamark.

The Ugly

As a relatively new alarm dealer program Dynamark does not have the purchasing power that other programs enjoy. If you choose them expect some costs to potentially be higher. Some dealers who met with Dynamark expressed concerns that funding could be slower than they are comfortable with. Dynamark insists those were rare, one-off situations and not a systematic concern.

Pick them if: You want to have a big say and a large potential upside in your dealer program, and can produce volume.

Stay away if: You are looking for a more established program.

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